Create a Brand Identity and produce supporting pieces: Packaging Design, Mobile App Design, and a Point of Sales Display.

Client: Viva Juice (University Project)

Challenge: Choose an item you’d like to introduce to grocery stores. Create a brand for this item, design a package meant for shelves, a mobile application, and a point of sales display.

Role: Logo Design, Brand Ideation, Mobile App Design, Point of Sale Design

Results:  Agua frescas are light nonalcoholic beverages made from one or more fruits, flowers, or seeds blended with sugar and water. They're usually only sold in stands, which is why bringing them to the grocery store is a radical concept. As a Latina, I took on this concept because I wanted to make these drinks more easily accessible to people. I designed the glass bottle packaging inspired by the classic see-through jars you see at Agua Fresca stands, as well as the point-of-sale fridge and mobile application.