Designing an Annual Report for a makeup brand by applying its existing brand identity.

Client: Glossier (University Project)

Challenge: Design an annual report for a brand by applying its existing brand identity. Choose how to package the annual report and the method in which it’d be mailed out.

Role: Magazine Layout Design, Mail Packaging Design

Results:  Glossier promotes products that enhance one's natural beauty. My packaging choice for this Annual Report is simple and magazine-like. It would be mailed out in a box container and protected by a pink bubblewrap parcel. The company's brand image is one that welcomes customers in a friendly, rather than objectifying, manner. I stayed true to that throughout my designs. Annual reports can contain a lot of information and can be overwhelming for those who read them; however, I made sure to incorporate the friendly and approachable personality that the brand has.